Functions Of Indian Newspaper Society (INS)
Having celebrated its Diamond Jubilee, on completion of 60 years of existence in 1999, INS has entered the new millennium as a mature and well establishes organization serving the newspaper industry of the country.
Below mentioned are some of the functions and activities of INS.
- Industrial Relations
- Press Freedom
- INS Buildings
One of the key functions performed by the society is to provide assistance to member publications in regard to monitoring the recovery of their dues from Advertising Agencies and Advertisers.
Advertisements, for long, have been a major source of revenue for the newspapers and periodicals. The growth of revenue from this source has been sluggish due to the phenomenal expansion of the electronic media, which has diverted revenues, to a considerable extent, away from the print media. For bringing to the notice of advertisers, media managers and public, the advantages of advertising in the newspapers and periodicals, INS has decided to launch a sustained campaign code-named " Project Press". This campaign is being financed entirely through voluntary contributions from member publications.
Newsprint is the lifeline of the the newspaper industry, being the primary raw material constituting 50 to 60% of the total cost of production. The Newsprint Committee keeps a close watch on all the developments in this regard and seeks appropriate relief, from time to time , on the issues affecting the interests of the country.
INS being the central body for newspaper establishments has also helped members by placing their views as an industry before the government on the recommendations of the Wage boards for working journalists and non-journalists employees so that the Central Government takes a realistic view and the newspaper industry, despite the onslaught of the electronic media, may survive and play its role in the democratic process.
The Press Freedom Committee of the Society has always continued its efforts for maintaining the freedom of the press and takes up related issues from time to time like attack on newspaper establishments /journalists, issues concerning entry of foreign media etc. The Society always puts in its efforts to ensure that the newspapers could be publishes by the employees without any for their lives and damage to the assets of the newspaper establishments. The Society has always decided against the entry of foreign media in any shape into the country.
The Society conducts seminars and workshops from time to time for its member publications. The Society also makes sure that the database of all the members is complied and put together in the form of INS handbook, which is regularly updated and maintained.
To keep pace with technology the Society has developed a new software for making its core functions fully automated which makes information dissemination easier to its members.
Apart from the secretariat of the Society, the two buildings of INS located on Rafi Marg, houses about 90 offices of member publications. As the owner of the buildings, the Society provide and maintains the services such as car parking, telephone exchange, fire protection, security, canteen facilities, cleanliness, painting and white washing. INS also provides canteen and guesthouse facilities to its members. In addition to all this the Society also has a library and a media center. The media center was set up keeping in mind the member publications who do not have access to such facilities in house. The Media Center offers facilities of STD, PCO, Internet, Photostat and computer terminal with printer
Accreditation of Advertising Agencies
An institutionalized system of granting accreditation to advertising agencies enabling them, upon such accreditation, to access certain facilities from the members, has been in vogue for several decades.
The system operates in terms of the "Rules Governing Accreditation of Advertising Agencies and Rulings of the Society" adopted by the Society, initially in the year 1943, and subsequently amended from time to time.
Currently the total number of agencies which enjoy Accreditation from the Society is 852.
Suspension of Advertisements of Defaulting Advertisers
It is true that advertising agencies themselves often have problems of recovery of their dues from their advertisers. While the Society insists that the agencies are obliged to pay their dues to members not withstanding non-recoveries from their advertisers, it does assist the agencies , in deserving cases, by suspending the advertisements of the defaulting advertisers , under the Rules, when the claim of the agency concerned has been established and it has cleared the dues of the publications.
Monitoring of Payments to Publications
The Society monitors payments to publications from the advertising agencies through a system of Monthly Review Verification (MRV)
Enforcement of Accreditation Rules
The Society constantly endeavors to enforce the Accreditation Rules, so that payments are made within the credit period allowed and the offering of commission/discounts etc, which is not permissible, is not resorted to.
Resolution of Disputes between Publications and the Agencies
Both publications and agencies are encouraged to mutually resolve their disputes but wherever it becomes imperative, the Society advice the agencies involved to bilaterally settle the disputes.
The entire gamut of the activities of the Society, relating to the area of advertising, is overseen by the Advertising Committee. All policy matters, position of arrears of advertising agencies, action taken against agencies for defaults including ratification of notices of disaccreditation, cancellation of accreditation, granting of Provisional and Full Accreditation etc, are considered and decided at the meetings of the Advertising Committee.