OpenAI Poses a Greater Threat to Google than US Regulators: ChatGPT, Google

In July of this year, OpenAI released SearchGPT, which has emerged as a competitor to Google search. The US ruling on Google’s illegal search monopoly is seen by many as a win for regulators. However, OpenAI’s AI tools like ChatGPT are already challenging Google’s dominance in the search market. The impact of AI is considered to be more immediate and significant than the impact of regulatory rulings.

Google has long been synonymous with search and has held around 90% of the global market share, bringing in significant revenue through its search business. However, the landscape is changing with the emergence of AI-powered search services and the increasing popularity of generative AI. OpenAI’s partnership with Apple to bring ChatGPT to its devices signifies a shift in the market, with the possibility of Google losing its status as the default search engine. Microsoft-backed OpenAI has also entered the search game with SearchGPT, signalling the potential end of Google’s search monopoly.

While Google has the resources and technology to lead in AI, its efforts seem scattered in the face of OpenAI’s rapid growth and appeal to younger users. This has caused unexpected challenges for Google, leading to missteps and the need to recalibrate its approach. The regulatory scrutiny faced by Google is believed to be related to the changing dynamics in the search market, as authorities aim to prevent the extension of Google’s current market dominance. The ruling against Google may open up the search market for more players, providing consumers with additional choices.

The impact of these developments on Google’s dominance in the search market remains to be seen. The emergence of new players and AI-powered search services may potentially offer consumers more choices and real alternatives to Google’s dominance. (NOTE: This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)