Category: Tesla’s Marketing Strategy Shift

Tesla has made significant job cuts, including the elimination of a newly formed marketing team, signalling a departure from CEO Elon Musk’s prior emphasis on advertising. The US “growth content” team, overseen by senior manager Alex Ingram, was disbanded, with Ingram and global team leader Jorge Milburn being let go….

Tesla recently cut a newly established marketing team as part of companywide layoffs, reversing their previous approach of increased advertising that CEO Elon Musk had approved less than a year ago. The entire US “growth content” team, consisting of approximately 40 employees overseen by senior manager Alex Ingram, was eliminated,…